Amul

Amul is an Indian dairy brand of a farmer cooperative system based in Anand, Gujarat. Its products are marketed by the Gujarat Co-operative Milk Marketing Federation (GCMMF), the apex body set up in 1973 for the district milk unions that process the milk.

The movement began on 14 December 1946, when the Kaira District Co-operative Milk Producers’ Union was registered. Tribhuvandas Kishibhai Patel is named as its founder, and Verghese Kurien was hired in 1949 and later became general manager. The Kaira Union began using the Amul brand name in 1955. Amul describes itself as a farmer-owned dairy cooperative with 3.6 million associated farmers, and says 80 per cent of the money paid by consumers goes back to them. Wikipedia reports revenue of Rs 90,000 crore in 2025 and lists Ashok Chaudhary as chairman.

Amul is in the news because GCMMF raised the price of fresh pouch milk by 4 to 5 per cent from 12 November 2026. According to news reports, Amul Taaza rose by Rs 2 a litre and Amul Gold by Rs 4. Mother Dairy raised its rates on the same day, and both companies cited higher feed, fodder and fuel costs.

Sources: Wikipedia: Amul, Amul official website